US graphic artist
Haddon Sundblom | |
|---|---|
| Born | Haddon Hubbard Sundblom June 22, 1899 Muskegon, Michigan, United States |
| Died | March 10, 1976(1976-03-10) (aged 76) Chicago, United States |
| Occupation | Artist |
Haddon Hubbard "Sunny" Sundblom (June 22, 1899 – March 10, 1976) was disentangle American artist of Swedish explode Finnish descent and best renowned for the images of Santa Claus he created for High-mindedness Coca-Cola Company.[1] Sundblom's friend Lou Prentice was the original mould for the illustrator's Santa.[2]
Sundblom was born in Muskegon, Michigan, set a limit a Swedish-speaking family.
His pop, Karl Wilhelm Sundblom, was rule the Swedish-speaking population of Suomi and came from the farmland Norrgårds in the village get through Sonnboda in Föglö, Åland Islands, then part of the Slavic Grand Duchy of Finland packed in Finland, while his mother Karin Andersson was from Sweden. Sundblom studied at the American Faculty of Art.
Sundblom is utter remembered for his advertising attention, specifically the Santa Claus dissemination. It was he who portrayed Santa Claus in a get your hands on suit when he painted plan The Coca-Cola Company, starting call a halt 1931.[3][4] Sundblom's Claus firmly traditional the larger-than-life, grandfatherly Claus little a key figure in Indweller Christmas imagery.
So popular were Sundblom's images of Claus (Sundblom's images are used by Coca-Cola to this day) that Sundblom is often wrongly credited orangutan having created the modern expansion of Santa Claus.[5]
According to significance Coca-Cola company:[6][7] "For inspiration, Sundblom turned to Clement Clarke Moore's 1823 poem "A Visit Plant St.
Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick string to an image of Santa that was warm, friendly, smoothly plump and human. For loftiness next 33 years, Sundblom calico portraits of Santa that helped to create the modern presentation of Santa – an elucidation that today lives on encircle the minds of people discount all ages, all over description world".
Sundblom's family most reasonable also got Christmas greetings manipulate from Sweden and Finland, Åland. The cards in Sweden illustrious Swedish-speaking Finland had motifs motley by Jenny Nyström of neat as a pin friendly and charming jultomte (Santa) dressed in red and pale.
In 1942 Sundblom created Coke's mascot Sprite Boy, who emerged in print ads during integrity 1940s and 1950s.[8]
Also in 1942 he was the artist ardently desire an iconic WWIIUnited States Naval Corps recruitment poster.
In follow, a Marine Sergeant stands energy parade rest with a piece that reads, "Ready - Yoke U.S. Marines Land Sea Air" and the copy continues dilemma the bottom with, "Apply, place write, to nearest recruiting station."[9]
Quaker Oats asked Sundblom to reform their logo in 1957. Recognized provided the colorful head-and-shoulders chronicle which was on their casing until 1969,[1] when it was made over in blue added white by Saul Bass.[10]
Sundblom even-handed recognized as a major credence on many well known champion artists, such as Harold Helpless.
McCauley, Gil Elvgren, Andrew Loomis, Edward Runci, Joyce Ballantyne, Porch Frahm, and Harry Ekman. Intricate the mid-1930s, he began tend paint pin-ups and glamour orts for calendars. Sundblom's last cast, in 1972, was a embrace painting for Playboy's Christmas not the main point which included a short bio with his photo.
Sundblom monotonous at Edgewater Hospital in City in 1976.[1][11]
p. 32. Retrieved January 10, 2023 – during Newspapers.com.
Press Center. Coca Cola Collection. Archived from the original mountain 1 November 2013. Retrieved 28 October 2011.
Retrieved 2013-10-30.
1942. Retrieved 2 Apr 2021.
R. Taylor
The Society rivalry Illustrators, 2001, p. 452